Titleist introduces new TS Fairways

The new Titleist TS fairway metals, born from the Titleist Speed Project, are designed to drive faster ball speeds with a higher launch, lower spin and increased MOI for more distance and game-changing forgiveness. RELATED: All New AVX Golf Balls The new TS2 and TS3 fairways—available in golf shops from September 28—provide distinct performance benefits […]
Golf’s First A.I. Powered Wearable Is Here

Golfication X, Golf’s first Artificial Intelligence (AI) powered super-wearable, combines a GPS Rangefinder, Shot Tracker and Swing Analyser. It provides holistic insights into one’s game and makes ultimate sense of statistics. The device, which launched on Indiegogo late last month, uses Golfication’s patent-pending Swing & Shot Sensing Technology, to combine swing and game analytics seamlessly. The wearable combines an inbuilt GPS, 9-axis Motion Sensor, Bluetooth pairing and a powerful […]
TaylorMade Launches M3, M4 Drivers In Delhi

TaylorMade, the world’s leading golf equipment manufacturer, in association with Trinity Golf, launched their new M3 and M4 Twist Face drivers and Ribcore Irons at Army Environmental Park and Training Area (AEPTA) near Dhaula Kuan in New Delhi. Current and former World No. 1s like Dustin Johnson, Rory McIlroy, Jason Day and Tiger Woods use […]
Bob Parsons: Innovation Personified

Tête-à-Tête With Bob Parsons, Founder of PXG, Who Shares The Philosophy Behind Manufacturing The Best Customised Clubs On The Planet. Bob Parsons needs no introduction in the golfing circuit. His equipment firm Parsons Xtreme Golf (PXG) which sold their first club in 2015 has gone on to attract star professionals like Lydia Ko (a former […]